Open Job Application for Japanese Car Namer Position
5 July 2009 in Career, Favorites, Japan, Job Applications, MiscellaneousDear Japanese Auto Manufacturers,
I write this letter in hopes of obtaining employment as a Car Name Selector. I will bring enthusiasm, maturity, and creativity to the position.
During recent travels through Japan, it has become obvious that Japanese automobile manufacturers have a poor record at choosing names for domestically sold vehicles. I have seen names such as That’s, Every, Joy Pop, Terios Kid, and the tongue-in-cheek Toppo BJ. These are just a few of the terrible car names I have seen. No Japanese manufacturer seems to be without blame.
Interesting Japanese car Names
To gauge the severity of this problem, imagine this conversation:
“Hey guys, I just bought a That’s!”
“What’s that?”
“A That’s”
“That’s what?”
“What I just bought.”
“What did you just buy?”
“That’s what I just bought!”
“Dude, WHAT did you just buy?!”
“No, That’s what I just bought!”
“Yeah, but what’s it called?”
“That’s what it’s called!”
“I hate you and your dog is ugly!”
“I hate you, too!”
Clearly, some of the Japanese automobile names could lead to lost lifelong friendships and possibly lawsuits. Why let business deteriorate, especially in these rough economic times, when my employment will inexpensively and efficiently solve these nomenclature problems?
Because I have no background in car name selection, no resume is attached. References, however, are available upon request. Skillsets I can bring to the job include a lifetime of American marketing saturation. Like any red-blooded American, branding and consumer awareness are part of my soul.
As compensation, I request 20,000,000 Yen per year and complimentary gym membership, the equivalent of maybe a dozen new cars. Also, I ask to work from anywhere in the world. I will gladly visit Japan as often as needed to view and test prototype vehicles or to meet with your marketing department. My sole responsibility and job title will be Designated Automobile Model Nomenclature Expert.
To prove how confident I am in my ability to pick great names resulting in higher subsequent sales, I offer a risk-free guarantee. If my car name selections do not result in profits greater than my compensation, I will return the entire income.
Give me this opportunity and I promise your company’s satisfaction, increased vehicle sales, and better automobile names.
Sincerely,
Brook
Love it!
Awesome. You can do it!
This is quotable:
Like any red-blooded American, branding and consumer awareness are part of my soul
Glad you guys liked it!
I guess no one has figured out the secret word in it…I didn’t want to make it too obvious by spelling it out in the article.
Glenn, it is so true. The more I think about it, the more I realize how we are “institutionalized” from birth in this consumer-must-buy-more-must have-everything economy in which we live. We are all experts…no need to go to marketing school.
You’re a DAMN Expert!
Whoa! Easy Mrs. Big Mac. This is supposed to be a family friendly website. haha
I wish I had some kind of prize to give you. I swear, between Mr. and Mrs. Big Mac, you guys have some serious brain power going on. Thank you!
The prize of your friendship is enough for Mr. & Mrs. Big Mac…
Okay, not really. Where’s my prize?
Good one, Brook.
That…That’s what??! I was thinking the same thing. I’m sure you could do better.
i have a certificate by auto mobile engineering training institute. my course is a/c and electrical.
Well, if you can use your certificate to push your way into a Japanese auto CEO’s office and get this job for me, I’d appreciate it!